Soaranty at the CCI Ivato fair: lMalagasy crafts against the world
a stand, bags, andSoul DA KNOW-HOW
the time ofa fair, Soaranty put down her creations At the heart of the CCI Ivato, meetingan audience came to discover thedifferent Malagasy crafts.
The CCI Ivato, an essential showcase
Each year, the International Conference Center DIvato hosts the biggest fairs and Madagascar Exhibitions. An appointment where companies, craftsmen and creators meet for present their know-how.
For Soaranty, participate nis not onlya question commercial visibility: Cis theopportunity to share, live,story behind each bag.
On a stand, an n bagis no longer just a product: Cis a conversation that begins.
meet, explain, transmit
Unlike an online showcase, a fair allows direct contact. Visitors touch the leather, ask about the finishes, sof interest On the course of craftsmen.
Cis also theOpportunity for theSoaranty team DExplain what distinguishes a craft piece DStandardized production: time, gesture, carefully chosen material.
A welcome that exceeds expectations
The visitors were curious and attentive. many were discovering for the first time thehistory of the brand, its Malagasy anchoring and its commitment towards inclusive craftsmanship.
Dothers came back especially to review a piece previewed lprevious year, proof that each bag Leaves a lasting imprint in people’s minds.
What these fairs represent for Soaranty
Participating in events such as CCI Ivato allows Soaranty to:
- Make Malagasy know-how known beyond the online store
- Create a direct and human link with customers
- Promote the work of our craftsmen in the face of a committed public
- build collaborations with dOther local actors
Conclusion
Each fair is a new opportunity to tell lHistory of Soaranty, one bag at a time. IVAT CCI remains a valuable step in this dialogue between Malagasy and general public crafts.
See you at the next edition, and in the meantime, Discover our collections in the shop.
