A story that goes through time
born of theLove of Malagasy know-how, Soaranty brings together tradition, natural materials and crafts dExcellence. Each creation perpetuates a unique heritage, where the patience of the gesture and the attention to detail give life to pieces designed to last.
History
soaranty
the beginning
January 2024. I nhad only 50,000 ariary in their pocket and a room corner in the middle of the rice fields.
not dWorkshop, not dTeam, no machines. Just a curtain that separated my bed from my work table. Cis where it all started.
THE DREAM
I had dreamed of creating my brand for more than five years. five years of research,tests, training, while waiting for the right moment. That day II felt: cwas now.
JI imagined a model. I Ldrew. Then I sat on my bed, hook in hand, and jstarted.
Stitch after stitch, row after row. the time sstretched, each gesture required patience. But little by little, form came to life.
this bag that looks like me
When the hook was finished, I switched to leather goods. On my little table, Jmeasured the leather, Icut, glued, then jhave resumed theNeedle to assemble everything by hand. absolutely everything.
I Lcalled Jejobe. In Malagasy, it means "very flirtatious". this nwas no coincidence: JLikes to wear something that reveals a discreet elegance, an assumed pride. This bag had to carry that spirit, mine.
Perseverance
The first model nwas not perfect. We had to adjust, start over, again and again. this nis thatin the twentieth play that JFinally found the right version, the right form, the balanced proportions.
But this very first bag had already done its job. I Lsold to a friend. With this money, jbought new materials and jI made two more.
soaranty
Cis how it all really started.
This bag nwas not onlya product. Cwas the first stone of Soaranty.
the proof thatwith a vision, patience and determined hands,
A dream can be born in a small room in the middle of the rice fields...
and grow far beyond.
accompanied craftsmen
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Deaf and dumb artisans
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Handmade in Madagascar
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Bags created with passion
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Creation steps
Our values Inclusion
We believe in a craft that gives everyone their place and values all talents.
Respect
We respect the people, nature and traditions that inspire us.
Transmission
We preserve and transmit craftsmanship to future generations.